2024年度亚洲最具影响力咨询领袖：谢伟山
在咨询领域，谢伟山及其开创的新一代战略是一股不可忽视的变革性力量。他深谙西方商业理论，研究《道德经》《孙子兵法》等东方智慧二十余载。随着全球经济增长陷入低迷，谢伟山深感西方战略理论在商业实践中的掣肘愈发明显。他以西方思想为盾，东方智慧为剑，在现代商业实战中不断躬身入局、开疆辟土，开创东西融合的新一代战略，七年助力七企破百亿。
《亚洲人物》杂志认为，谢伟山既是一位高屋建瓴的战略理论创新破局者，又是一位倡导咨询机构要将战略方案真正转变为客户成果的行动者，同时也是一位致力于推动东方传统智慧登上全球商业舞台的传扬者。谢伟山，作为君智战略咨询创始人及董事长，在短短几年内将战略咨询推向了新的高度，为全球商业理论贡献了独特的东方视角，这使得谢伟山成为《亚洲人物》杂志2024年度亚洲最具影响力咨询领袖。
破局者：融合东西之长 破解战略窘境
在现代商业领域，战略理论自二十世纪五六十年代被提出以来，已构筑起了庞大、复杂的理论体系。但《战略简史》一书提到，西方的战略理论自1995年后就没有大的突破和创新了。尤其随着大竞争时代到来，企业逐渐走向同质化竞争，价格血战不断蔓延，西方商业理论掣肘日益明显。
当全球战略理论陷入创新窘境，谢伟山极具创新性地提出，战略创新亟需引入哲学思维、文化心理结构等无形层面的新的生产要素，方能实现真正的创新——即熊彼特所说的“生产要素的重新组合”。在谢伟山看来，西方精于“数”，追求理性，东方善于“度”，重视情感；在西方理论以“理”为核心要素的基础上，引入中国“情”这一核心要素，以情润理方可突破当前西方战略理论的窘境。
基于对中西智慧差异化和互补性的深刻洞察，结合长期咨询实践经验，谢伟山带领团队开创了中西融合的新一代战略体系，包含战略研究系统、战略方向系统、战役战备系统及战略落地系统四大系统，每个系统均是围绕顾客及潜在顾客的人心所向，以情润理、直取人心。
在这套战略体系的指导下，君智已成功协助飞鹤奶粉、波司登羽绒服、雅迪电动车等七家企业年营收突破百亿，其中有不少企业已跻身全球领先地位。正如谢伟山所言，“西方的科学加上东方的美学，是让全球商业步入良性竞争的最好方法。”其构建的新一代战略，为全球商业世界提供了不同于传统西方战略理论的独特东方视角，并在实践中不断验证其有效性。
行动者：以客户成果为荣 让战略变成现实
在汹涌的现代商业浪潮中，咨询公司以扎实的实践经验、严谨的方法理论促进企业创造了巨大价值。回顾美、日、德三国经济崛起、领先的历史，会发现大国崛起往往伴随着管理理论的革命和咨询行业的助力。比如，麦肯锡、波士顿、贝恩等咨询公司就助力了一大批企业跻身世界500强，并对美国经济的持续繁荣起到了显著的推动作用。
经济下行时代，面对发展迷雾，更需要咨询公司作为“外脑”帮助企业在复杂多变的商业世界中洞烛先机，找准路径。但很多企业却对咨询公司敬而远之，究其原因在于大多数传统咨询机构只提供发展蓝图，不陪伴策略落地，导致战略无法变成现实。
谢伟山带领的君智团队开拓了一种作为“事业伙伴”与客户共创价值的咨询模式。君智成立至今始终以客户成果为荣，在实践中打破传统咨询角色定位，不只为客户量身定制战略方案，更注重协助客户落地战略、动态应对发展，最终达成战略目标、创造经营成果、定义市场未来。
谢伟山向《亚洲人物》杂志介绍道，君智从《孙子兵法》“凡战者，以正合，以奇胜”的思想中汲取智慧，独创战役战备系统，除了给到企业战略方向报告外，还会给到战役报告和战备报告，在协助企业落地战略过程中，识别核心资源，打通关键堵点，并进行系统性复盘总结，以达到“以正合，以奇胜”的效果。
近七年来，君智团队助力七家企业创下百亿级营收。《亚洲人物》杂志认为，谢伟山不仅带领君智帮助企业找到独特发展路径，推动战略理念落地，同时打破了咨询行业范式，与客户共创价值、以成果为核心导向，推动咨询机构与企业建立更具长期主义的伙伴关系。
传扬者：东学西渐 推动东方智慧登上全球舞台
近年来，谢伟山还致力于将东方传统智慧应用于现代商战的实践分享给全球商界。自2008年起，谢伟山致力于将最新战略实践通过授课及论坛演讲等形式传授至广大企业家，至今影响企业家50000余名。2023年6月，谢伟山携新一代战略登陆哈佛CLUB、布朗及MIT，成为首位在哈佛波士顿俱乐部进行企业战略分享的中国专家。他关于《孙子兵法》如何启发现代战略理论的分享，激起众多北美学术专家、企业家和行业领袖的广泛兴趣和激烈讨论，不少听众表示，“西方关于战略更多是线性思维，东方智慧的影响对我们非常重要，东西方的融合也正是我们所需要的。”
在谢伟山看来，东方智慧最杰出的经典著作就是《孙子兵法》，也被西方军事院校奉为宝典。《孙子兵法》对战争的残酷性有非常清醒的认识，始终强调“道在人心”，认为战争的最高境界即“不战而屈人之兵”，这与西方军事理论截然不同。在当下全球各界日益剑拔弩张之际，《孙子兵法》的东方智慧尤其具有启发意义。
谢伟山告诉《亚洲人物》杂志，2024年6月他即将再次启程赴北美藤校，与众多国际咨询专家、学者及商界人士共话最新战略实践。在他看来，当前全球经济的一个大背景就是东方文明融入世界的排异反应，但在短暂阵痛之后，必将走向弥合。
《亚洲人物》杂志荣幸将2024年度亚洲最具影响力咨询领袖称号授予谢伟山，以表彰他对亚洲及更广泛领域的杰出成就和卓越影响。我们期许，谢伟山及其带领的君智团队在战略领域的创新实践助力更多企业迈向良性发展，启发更多商界、咨询界及学界人士共同推动全球商业进步。
The Most Influential Consulting Leader of Asia in 2024: Noah Xie
In the consulting world, Noah Xie is a revolutionary figure, creating the new generation strategy by integrating Eastern and Western philosophies. He has mastered Western business theories and spent over twenty years studying Eastern classics like The Tao Te Ching and The Art of War. As global economic growth faltered, Xie saw the limitations of conventional Western strategies in real business scenarios. Wielding Western thought as his shield and Eastern wisdom as his sword, he has successfully navigated the complexities of modern business, creating innovative strategies that transcend cultural boundaries. In just seven years, Xie has helped seven companies exceed the 10-billion-yuan milestone.
Figure Asia hails Noah Xie as a strategic visionary, renowned for his innovative theories. He advocates for consulting firms to turn strategic plans into tangible client outcomes and promotes the incorporation of Eastern wisdom into global business. As the founder and president of Kmind, Noah Xie has rapidly advanced the field of strategic consulting, offering a unique Eastern perspective to the global business landscape. This achievement has earned him the title of Most Influential Consulting Leader of Asia in 2024.
A Strategic Visionary Who Blends Eastern and Western Wisdom to Overcome Strategic Challenges
Since the 1950s and 1960s, strategic business theories have grown into a comprehensive and complex discipline. However, as noted in The Lords of Strategy, there have been no major advancements or innovations in Western strategic theories since 1995. This stagnation is especially noticeable as businesses face more homogeneous competition and frequent price wars, highlighting the shortcomings of traditional Western business theories in today’s highly competitive market.
As global strategic theories face an innovation dilemma, Noah Xie has proposed a groundbreaking idea: true strategic innovation requires the integration of intangible factors like philosophical thinking and cultural psychological structures. This aligns with Schumpeter’s concept of “combining production factors.” Xie believes the West excels in “rationalism” and logical thinking, while the East is adept at “striking a balance” and values empathy. He suggests that Western theories, which are centered on “reason,” should incorporate the Eastern concept of “empathy.” By blending reason with empathy, Xie believes we can overcome the current limitations of Western strategic theory.
Drawing upon profound insights into the unique strengths and complementary nature of Chinese and Western philosophies, Noah Xie and his team have developed an innovative strategic framework that merges both approaches. This comprehensive system includes four key components: Strategic Research, Strategic Direction, Campaign Preparation, and Strategic Implementation. It is meticulously designed to align with the goals of clients and potential clients, utilizing empathy, reason, and a profound understanding of human nature to achieve success.
Guided by this strategic framework, Kmind has successfully helped seven companies, including Feihe, Bosideng, and Yadea, surpass annual revenues of 10 billion yuan. Several of these companies have emerged as global leaders in their respective industries. As Noah Xie stated, “Combining Western science with Eastern aesthetics is the best way to bring global business into a virtuous cycle of competition.” The new generation strategy he has developed offers a unique Eastern perspective, distinct from traditional Western theories, and has proven effective in practice.
An Advocate for Client Success Who Translates Strategy into Tangible Results
In the dynamic world of modern business, consulting firms have become pivotal in driving immense value creation through their extensive practical expertise and rigorous methodologies. A historical look at the economic rise and leadership of countries like the United States, Japan, and Germany highlights a strong link between the emergence of great powers and the transformative influence of management theories and consulting services. Leading firms such as McKinsey & Company, Boston Consulting Group, and Bain & Company have been key in helping many companies achieve Fortune 500 status and have greatly contributed to the ongoing success of the US economy.
In times of economic downturn, when uncertainty clouds the future, companies rely on consulting firms to become their “external brains” to guide them through business complexities and find the right direction. However, many companies are reluctant to hire consulting firms because traditional firms often provide strategic plans without supporting the implementation process, making it difficult for companies to turn these strategies into real-world tangible results.
Led by Noah Xie, the Kmind team has developed a unique consulting model that positions them as “business partners” working closely with clients to create shared value. Since its inception, Kmind has focused on client outcomes. They move beyond traditional consulting roles by not only creating customized strategic plans but also assisting clients in implementing these strategies. They adapt dynamically to changing conditions, helping clients achieve their strategic objectives, generate business results, and shape the future of the market.
Noah Xie shared with Figure Asia that Kmind takes inspiration from the principle of “winning with both conventional and unconventional strategies” from The Art of War. Kmind’s unique campaign preparation system goes beyond providing strategic direction reports by also offering detailed campaign and preparation reports. In supporting companies with strategy implementation, Kmind focuses on identifying core resources, removing critical bottlenecks, and conducting systematic reviews to effectively combine conventional and unconventional strategies for success.
Over the past seven years, the Kmind team has helped seven companies achieve revenues exceeding 10 billion yuan. According to Figure Asia, Noah Xie has not only guided Kmind in assisting companies to discover unique development paths and implement strategic concepts but has also redefined the consulting industry paradigm. By co-creating value with clients and focusing on tangible results, Xie has established more long-term partnerships between consulting firms and companies.
A Champion Who Brings Eastern Wisdom to the Global Business Stage
In recent years, Noah Xie has been dedicated to sharing his insights on applying traditional Eastern wisdom to modern business strategies with the global business community. Since 2008, Xie has committed to disseminating the latest strategic practices to entrepreneurs through lectures, forum speeches, and other teaching methods. To date, he has influenced over 50,000 entrepreneurs. In June 2023, Xie introduced the new generation strategy at the Harvard Club, Brown University, and MIT, becoming the first Chinese expert to present corporate strategies at the Harvard Club of Boston. His discussion on how The Art of War inspires modern strategic theory sparked significant interest and lively debate among North American academic experts, entrepreneurs, and industry leaders. Many attendees noted, “Western strategic thinking is more linear, and the influence of Eastern wisdom is crucial to us. The fusion of East and West is exactly what we need.”
Noah Xie regards The Art of War as the most outstanding classic of Eastern wisdom, a work also highly valued by Western military academies. The Art of War provides a clear understanding of the brutality of wars and consistently emphasizes that “the way lies in the heart of the people.” It teaches that the highest form of warfare is “to subdue the enemy without fighting,” a concept vastly different from Western military theory. In an era of rising global tensions, the insights from The Art of War offer particularly valuable guidance.
Noah Xie also told Figure Asia about his upcoming trip to Ivy League universities in North America in June 2024. During this trip, he plans to engage in discussions with international consulting experts, scholars, and business leaders on the latest strategic practices. Xie believes that the current global economic landscape is being shaped by the initial resistance to the integration of Eastern civilization into the world order. However, he asserts that this friction is temporary and will eventually lead to reconciliation.
Figure Asia is honored to present the title of Most Influential Consulting Leader of Asia in 2024 to Mr. Noah Xie, in recognition of his outstanding achievements and exceptional impact in Asia and beyond. We are confident that Noah Xie and his Kmind team will continue to use their innovative strategic practices to help more companies achieve sustainable development. Their work is expected to inspire individuals in the business, consulting, and academic worlds to collaboratively advance global business progress.
